A website for a trade business: what it needs to do

A website for a trade business has one job: when someone nearby searches for what you do, it shows your work and makes asking for a quote the easiest thing to do. That means your services in plain words, real photos of finished jobs, the area you cover, a number that can be tapped on a phone and a short quote form.

Updated · Axiom

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What visitors look for

Four questions, answered fast

  • Do you do the job I need? Services listed in plain words, one clear section per service.
  • Do you work near me? The towns or the area you cover, stated clearly.
  • Is the work good? Photos of real, finished jobs, not stock images.
  • How do I reach you? A phone number that can be tapped, and a short quote form.

What to put on the site

Home page

What you do, where you do it and how to reach you, above the fold on a phone.

Services

One section or page per service, so the visitor and the search engine both understand what you offer.

Your jobs

Photos of finished work with a line on what the job involved. The more specific, the more believable.

Contact and quote request

A short form: name, how to reach you, what the job is. The fewer fields, the more requests you get. Make clear who receives the data and why.

Reviews, speed and the legal side

Reviews

Show real reviews only, and be honest about where they come from. Invented or edited reviews damage trust and are illegal in many countries.

Speed and phones

Most visitors will arrive on a phone, often in a hurry. A fast, readable site is the difference between a call and a closed tab.

Legal requirements

Rules about company details, consumer information and cookies depend on the country. We know French requirements best. If you operate elsewhere, check what applies to you and ask us before assuming.

What we do

Axiom Sites for trades

A modern, fast site designed around the quote request, with search optimisation built in from the start. Hosting, backups and updates are handled for you. It begins with a free 30 minutes to look at your online presence, and a mockup you see before deciding.

Your questions.

What should a tradesperson put on their website?

Your services in plain words, the area you cover, photos of real finished jobs, a phone number that can be tapped and a short quote request form.

Do I need a website if I get work by word of mouth?

Often yes. People who hear of you by word of mouth usually look you up before they call. A clear site with real photos and an easy way to ask for a quote turns that check into an enquiry.

How many photos should I show?

Enough to show the range of your work, as long as they are your own finished jobs. Quality and honesty matter more than quantity.

Can I show customer reviews?

Yes, if they are real. Say where they come from and show their date. Inventing or editing reviews is a risk to your reputation and illegal in many countries.

Will you handle hosting and updates?

Yes. Hosting, backups, updates and changes are handled for you, with no lock-in commitment.

More on Axiom Sites

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