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A custom CRM for your small business

A custom CRM is a client and sales system built around how your business already works, instead of a generic tool you have to bend your process to fit. Axiom CRM puts clients, quotes, invoices, stock and scheduling in one place, connects the tools you already like, and writes follow-up messages with AI for you to approve.

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What it does for a small business

One tool instead of a pile of apps

  • Clients and prospects: every exchange, quote and invoice sits on the client record, so nothing leaves with a team member.
  • Quotes and invoices: an accepted quote becomes the invoice, with nothing retyped.
  • Follow-ups: messages written by AI from the client history. You approve them, or let them go out on their own.
  • Planning and team: who is where, on which job. Each person sees what concerns them.
  • Stock, documents and dashboards: the numbers you check every Monday, without building them by hand.
  • An AI agent inside the tool: it summarises each file before your calls, drafts follow-ups and keeps your figures up to date.

You keep the tools you like

Nothing forces you to replace everything. The tools that work for you are connected, and only what costs you time is replaced. Your existing data is taken over cleanly.

When a custom CRM makes sense

Good signs

  • Your quotes, invoices and client notes live in three or four different places.
  • You retype the same details from one tool into another.
  • Follow-ups depend on someone remembering.
  • Your business does not fit the standard pipeline of an off-the-shelf CRM, and you end up paying for fields and features you never use.

When it is probably too early

If your whole client list is a few dozen names and one person manages it, a spreadsheet or a simple off-the-shelf tool is usually enough. We will tell you so in the first conversation.

How a project works

Four steps, in this order

  • The mockup: The first conversation is free, about 30 minutes, with no obligation. Then a mockup of your tool, so you see it before deciding.
  • The quote: a written quote with the scope. Nothing commits you before this.
  • The build: we write the code ourselves and go live with you. Your data is taken over and your team is trained.
  • Support: hosting, maintenance, fixes and routine updates are part of the monthly subscription. There is no lock-in commitment.

About prices

We do not publish a price list on this page. Every tool is scoped to the business, and the written quote comes after the mockup. Use the contact form below and tell us what you do.

Problems we solve

Replace spreadsheetsReplace your spreadsheets with a CRM, and when not toAutomate quote follow-upsHow to automate quote follow-ups

Your questions.

What is a custom CRM?

A custom CRM is a client and sales system built around how your business works, instead of a generic tool you adapt yourself to. You only get the fields, steps and screens you use.

Do we have to replace all our software?

No. The tools that work for you are connected to the CRM. Only what costs you time is replaced, and your existing data is taken over.

What is the difference between a custom CRM and an off-the-shelf CRM?

An off-the-shelf CRM asks you to fit its pipeline and pay for features you may never use. A custom CRM is built around your process, so people use it because it matches the way they already work.

Can a custom CRM work for a very small team?

Yes. Axiom CRM is meant for small and mid-sized businesses that juggle several tools. If your needs are small enough for a spreadsheet, we will say so.

How much does it cost?

It depends on the scope. We do not publish prices on this page: after a free first conversation and a mockup, you receive a written quote with the scope, and nothing commits you before that.

Who builds it?

The people you talk to are the people who build it, from the first conversation to training your team. Axiom is a French studio and works with clients remotely.

What happens after launch?

Hosting, maintenance, fixes and routine updates are included in the monthly subscription, which has no lock-in commitment.

Tell us about your business

Axiom uses this information to get back to you and keeps it for 3 years at most. Your rights: privacy policy (in French).

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